October 25, 2017
Introducing Our New Brand
As Canada’s trusted partner in real estate management and legal support services, we have proudly served our country’s banks, financial services companies, private lenders, executive relocation firms and corporations for more than 30 years. We’d done a stellar job of growing the business to date. Now it’s time to take Veranova to the next level.
Today, I am pleased to announce another exciting step in our company’s evolution — an exciting transformation of logo and brand. The new identity was purposefully created to retain all the existing qualities that make our company great…while giving us a polished, consistent and thoroughly modern look and feel.
Here are some highlights of our new identity:
The new wordmark and logo
A new revitalized company deserves a dynamic and revitalized logo. Our new wordmark and logo has strength and energy, while utilizing a cool, blue-toned colour palette that conveys trust. We considered dozens of options in our search for the right logo for our company. The one selected was overwhelmingly vote as a favorite by all members of the senior leadership team and key staffers across the organization.
And that touch of orange?
Colour provides a strong visual link to our brand identity across a wide range of applications. The consistent representation of these core colours helps reinforce the distinctiveness and dynamism of the Veranova brand.
Blue, grey, black serve as our brand’s primary corporate colours. An extended colour palette in tones of orange and tangerine has also been introduced to accent the website, presentations and other corporate materials. .
A Brand New Website
Our new fully branded website, launched today is a top to bottom rethink of our online identity. Completely bilingual, the site articulates Veranova’s full value proposition to clients. It also incorporates a new blog where we will be able to showcase our industry expertise and thought leadership. Please feel free to check in regularly for insights and other industry updates.
New Social Channels
We’re incredibly excited about our new look and feel. But even more exciting is the opportunity that lies ahead for this company to build on our 30-year reputation with an expanded portfolio of services, a new dose of energy, and a renewed commitment to our customers and business partners.